Voice Search & Direct Mail Reach High-profile Targets
Tempur Sealy needed to refresh its dimensional mail initiative to make a greater impact on its high-profile customers. We developed an interactive way to modify the mailer with the help of on-trend technology. Our team programmed Amazon Echo Dots® to take on Tempur Sealy’s messaging and to answer questions about its brand and products when the recipient interacted with it. We mailed these Echo Dots to high-profile targets and followed up to schedule appointments. The mailer made a lasting impression upon the intended audience and led to many new sales opportunities for Tempur Sealy.
Interested in starting your own direct mail campaign? Get in touch with an Mx expert. If you want to stay up to date with industry insights, subscribe to our blog.
Amazon Echo Dot is a trademark of Amazon Inc., registered in the U.S. and other countries.
Looking for a partner?
We help brilliant B2B businesses think bigger and perform better. Don’t hold back; bring us your toughest challenges.
Let’s Talk!Looking for a career?
If you'd like to help us make a difference in the marketplace for companies that make a difference in the world, we should talk.
View Job Openings
