Advocacy Shifts the Mindset of vAuto’s Target Audience to Drive Sales

vAuto needed to capture more business from the independent dealer market for its inventory management software, Provision, which was perceived as an exclusive solution for franchise dealers. We discovered the unique pain points facing this target audience, and used them to build compelling creative delivered through the voice of Independent dealer advocates. The creative went beyond merely introducing a product to them, and instead shifted their entire mindset. This campaign helped vAuto meet their independent dealer sales goals for the first time.

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