Cutting Construction Time in Half: A Multi-family Housing Revolution
Communities across America need housing, and new construction isn’t keeping up with demand. Multifamily housing takes up to 36 months to complete, and materials have experienced a 19% average increase in cost since 2020. As the only fully integrated self-development company, Z Modular cuts construction time in half, contains costs and is nearly immune to weather delays. It just needed to capture the attention of investors.
Inspiring Visionary Investors
The ideal audience for Z Modular is the investor who doesn’t accept the way things are as the way they have to be. That’s the mindset of Z Modular and its founder, Barry Zekelman. Investors should have less risk and shouldn’t have to wait as long for the return on their investment. Nor should American families have to wait for attractive, available housing. A campaign that appeals to revolutionaries was born.
A Call to Action
The goal was to launch a campaign that spanned broadcast, print and digital. To convey the passion of the company and connect personally with like-minded investors, we featured Barry Zekelman himself in the work, inviting investors to “join our multi-family housing revolution.”
Introducing a Better Way
Z Modular promises virtually everything investors haven’t been getting through traditional construction methods. High-quality communities are completed and ready for grand opening in 14 months or less. The integrated, state-of-the-art onsite manufacturing and offsite construction management processes leads to 98% greater project predictability. And they have the properties to prove it — 1,200+ Z Modular units are already in market with another 3,000 under construction.
Commanding Attention
Our message broke through in Fortune, The Real Deal and the Commercial Observer, as well as Fox Business and Bloomberg TV. Regionalized digital placements appeared in high-opportunity states like Arizona, New York and Texas. In less than three weeks, the Z Modular team had 20 qualified inquiries and three factory tours booked with investors ready to explore their potential with Z Modular.
Measurable Impact (first 30 days)
135%
increase in website traffic over previous 30 days
8x
increase in website engagement
58
qualified leads (11x MQL goal)
3
factory tours scheduled
