Unlocking Influence: A Data-driven Approach to Thought Leadership

At Content Marketing World 2024, we discuss how to strengthen your thought leadership position with a data-driven approach.

With the rise of AI content and self-directed buyer journeys, thought leadership has never been more critical. B2B Buyers are increasingly seeking validation from trusted sources, making thought leadership pivotal for driving engagement and influencing decisions that directly impact profitability and revenue. But the stakes are high: Where do you invest to improve your thought leadership program? How do you quantify success in thought leadership, show progress, identify the most impactful opportunities, and extend your influence within and beyond your industry?

We use an objective framework for companies to measure and quantify thought leadership based on five essential pillars of thought leadership (Authority, Trust, Expertise and Foresight, Visibility and Content Leadership). Discover how benchmarking against these pillars can help you develop, plan and refine your organization’s thought leadership strategy — and outpace the competition.

The Thought Leadership Index

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Brendan Turner, Senior Vice President of Digital Experience