Putting Personas to Work: Turn Buyer Insight into Powerful Action

You’ve invested significant time and resources to create buyer personas. Now, make sure you get a maximum return on that investment. Andrew Gaffney, editorial director for Demand Gen Report, hosts The Mx Group for a webinar on maximizing the value of buyer personas.

In this webinar, we explain how to get your personas really working for you, including practical advice for:

• Aligning your marketing and sales teams with each persona
• Making smarter media choices to engage your personas
• Planning insight-driven campaigns around personas’ challenges and interests
• Personalizing content for improved prospect engagement