The MX Factor
Explore the latest insights and trends in B2B marketing.
Guide
The Ultimate Guide to Thought Leadership
Turning a brand's expertise into influence takes a solid thought leadership strategy and unabashedly future-focused content.
Driving Growth
Article
12 Demand Gen Stats Every Marketer Needs to Know
From content trends to tech gaps, find out what’s working (and what’s not) in demand generation.
Mastering Thought Leadership
Evolving the Customer Experience
Unlocking Innovation
Article
Launching a B2B Brand in a B2C Business
The MX Group's VP of strategy maps out what it takes to launch a B2B brand within a B2C organization – from value proposition to digital infrastructure.
