Infographic: Data Rules for Dominating Google

By  /  April 8, 2019

Without analytic insight, content can’t be king.

In the world of content marketing, the use of data insights is no longer optional. Your content won’t be king if you don’t know how to capitalize on trends and make sure it reaches the right audiences.

But how does it work? Get an example below in the form of “blockchain,” a common topic in financial services marketing with ample content opportunities.

Infographic illustrating how search analytics and trend data can help financial services content capture opportunity by ranking well in results for trending topics.

Marketing for financial services is boosted by a data-driven strategy

We all know content presents an opportunity to generate more traffic and in turn, more business. By ascertaining what an audience’s interests are within a topic, using data and analytics to target common searches and identifying where your business objectives align is how your company can capitalize.

Tony b­­egan his advertising and marketing career after serving as an active-duty United States Marine. During his enlistment, he gained leadership experience, a strong work ethic and a drive that has been foundational throughout his career. His experience includes work within B2B and B2C agencies across a range of clients from startups to Fortune 100s. Tony has a passion for leading teams and an innate ability to motivate people to succeed and work at their highest level. He currently serves as president of The Mx Group, setting the vision for the company and ensuring that all Mx staff have the support, authority and information needed to keep moving the organization forward. Tony believes that B2B marketing and advertising should always impact a client’s business in real and measurable ways, and The Mx Group exists to do just that.

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