Are You Reelin’ in the Ears?

By  /  October 19, 2021

For your audio to make an impact, it needs to be where the people are.

Podcasts are more popular than ever: An estimated 41% of the U.S. population listened to a podcast in the last month — up from 21% in 2016 and 37% in 2020. Twenty-eight percent have listened in the past week, versus 13% in 2016 and 24% in 2020. But as demand grows, so does the competition. As of August 2021, 2.3 million valid podcasts existed, with over 41,000 added during the past 30 days. That’s a year-over-year rise of nearly 1 million.

In a crowded and fragmented landscape, reaching your intended audience with your podcast can still be a challenge. To execute an effective push-pull strategy, you need a multiplatform presence, a proactive distribution strategy and engaging, differentiated content.

Tony b­­egan his advertising and marketing career after serving as an active-duty United States Marine. During his enlistment, he gained leadership experience, a strong work ethic and a drive that has been foundational throughout his career. His experience includes work within B2B and B2C agencies across a range of clients from startups to Fortune 100s. Tony has a passion for leading teams and an innate ability to motivate people to succeed and work at their highest level. He currently serves as president of The Mx Group, setting the vision for the company and ensuring that all Mx staff have the support, authority and information needed to keep moving the organization forward. Tony believes that B2B marketing and advertising should always impact a client’s business in real and measurable ways, and The Mx Group exists to do just that.