Interlocking Brand to Demand

The landscape of B2B has radically changed, but the importance of B2B branding has remained a constant. Digital transformation has given way to a new evolution of self-serve buyers. Strengthening the ties between brand and demand are imperative when B2B marketers are confronted with the demise of third-party data, the rise of consumer privacy protections, the formation of buying committees and a shift in buying personas as a new generation of B2B buyers enter the marketplace.

Watch the webinar now to hear from The Mx Group’s group account director, Iva Kurtz and distinguished guest, Forrester Principal Analyst John Arnold, as they share insights and tactics for elevating brand awareness and increasing demand including:

• Creating balance for your brand and demand strategies
• Investing in your brand advertising resources
• How to navigate your buyers through the funnel