Create Content That Converts
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As B2B marketers, we’re constantly bombarded with advice on content creation. Yet, the data paints a sobering picture: a staggering 71% of marketers report their content strategy is either ineffective or only moderately effective. This means only a small fraction, a mere 29%, truly feel they’re getting it right and driving success with their content.
Why the disconnect? It boils down to two critical failings: a lack of clear goals (cited by 42%) and a failure to tie content strategy to the customer journey (cited by 39%). It’s time to move beyond content for content’s sake and embrace a strategic framework that prioritizes conversion and tangible business impact.
This webinar will guide you through a tried and true, step-by-step framework to move beyond simply creating content and instead develop revenue-driving content that addresses your buyers’ specific needs, challenges, and questions at each stage of their decision-making process. You’ll learn how to develop a plan that aligns your content objectives with your business goals, helping you transform your content efforts into a powerful engine for growth. We’ll also walk you through how we used the framework for one of our manufacturing clients to achieve success.
If you’d like to hear the questions asked at the end of the webinar or learn more on the topic, we’d be happy to chat. Let’s connect!
Source: 15th Annual Content Marketing Survey: Content Marketing Institute/MarketingProfs
