Align and Improve Your Global B2B Messaging

B2B marketers face multiple challenges when developing a global messaging strategy. The Mx Group’s president, Tony Riley and Sam Crocker, a managing partner at Bray Leino, were invited to share their insights on the present and future state of global B2B marketing campaigns on the B2B Marketing podcast. On the podcast, Riley and Crocker address how the digital transformation, accelerated by the pandemic, has transformed the landscape of B2B markets and the solutions B2B organizations can utilize to deploy a global campaign.

You will learn about:

• Developing an effective global marketing strategy
• Managing agency ecosystems by communicating expectations
• Developing a human truth in your campaign to guide your message