The State of B2B Marketing Measurement in 2025
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Forrester’s 2025 report “The State of B2B Marketing Measurement” unveils the critical gaps holding back many B2B organizations.
Inside the report, you’ll discover:
- Why only 3% of B2B organizations consistently use data to inform their decisions
- The key factors preventing marketing leaders from fully trusting measurement and analytics
- How to prioritize metrics that demonstrate immediate business impact, proving marketing’s true value
- A Value Balance Framework to assess the distribution of your dashboard metrics
- Strategies to align your metrics with the realities of B2B revenue generation, where existing customers often contribute the most
