The MX Factor

Explore the latest insights and trends in B2B marketing.
Guide

The Ultimate Guide to Thought Leadership

Turning a brand's expertise into influence takes a solid thought leadership strategy and unabashedly future-focused content.
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What is Demand Creation?

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Modular Web Design: Versatility, Usability and Agility

Driving Growth

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12 Demand Gen Stats Every Marketer Needs to Know

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To Connect Brand and Demand, Shift Your Perspective

Article

Manage Relationships, Not Agencies

Article

Measuring the Impact of Brand on Demand — Mission Impossible?

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Mastering Thought Leadership

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Futureproof content in the age of AI
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The Power of POV Content in the Age of AI

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Article

Build Brand Trust With Content Marketing

Evolving the Customer Experience

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Article

Your Questions About ABM Answered

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For Better B2B Buyer Personas, Focus on People

Unlocking Innovation

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Article

Launching a B2B Brand in a B2C Business

The MX Group's VP of strategy maps out what it takes to launch a B2B brand within a B2C organization – from value proposition to digital infrastructure.
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Article

7 Content Marketing Trends You Need to Know in 2024

Article

Hey B2B Marketers, It’s Not All About AI

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Article

16 Stats That Prove the Value of B2B Video

Marketing Strategy See all

Report: Marketing Measurement and Attribution Benchmarks

The Ultimate Guide to Thought Leadership

Why Agility Is Your Secret Weapon For Growth

Content Marketing See all
tugging a thread inside a head

The Real Deal on Thought Leadership Measurement

Precision Messaging for Manufacturers

How Content Marketing Can Change the Perception of Manufacturing

Demand Gen and ABM See all

Report: Marketing Measurement and Attribution Benchmarks

From You and Me to We: How Collaboration Helps B2B Marketers Connect With Modern Buyers

Measuring the Impact of Brand on Demand — Mission Impossible?

Data and Technology See all

Get Ready: This Is What Generative AI Search Looks Like

How to Make Your Video Marketing More Efficient and Impactful

How Audiences Search for Content

Brand See all

How B2B Brands Can Win in Commoditized Categories

Measuring the Impact of Brand on Demand — Mission Impossible?

To Connect Brand and Demand, Shift Your Perspective

Digital Development See all
Yellow lightbulb in a sea of blue ones representing new digital solution ideas

Digital Transformation Solutions and B2B Sales: Q&A With Our COO

Serious Games Are Serious Marketing

Modular Web Design: Versatility, Usability and Agility

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