MX + Bray Leino Rank 6th-Largest B2B Agency in the World

Our MX and Bray Leino partnership ranked at No. 6 in the 2024 Global Agencies Benchmarking Report. The inaugural report, produced by B2B Marketing, reveals the global agency landscape, industry challenges and the agencies named global B2B agency front-runners.

“We’re delighted to take a top spot on B2B Marketing’s influential agency leaderboard. Our transatlantic partnership offers global B2B marketers with an agency option outside of a holding company at a time when the industry needs change,“ said Tony Riley, president and CEO, MX.

Our partnership, which started in 2019, offers clients over 450 full-time employees and 75 years of B2B experience with capabilities ranging from brand development to demand generation, media, events and digital development. It functions as a progressive team assembled to make every component of a client’s marketing ecosystem perform with intelligence, impact and speed — across every audience, channel and market. Our partnership has been tested and refined into a world-class alternative global agency option called Global Agility.

Kate Cox, CEO at Bray Leino, said: “We are both leading agencies in our respective territories, and for our unique partnership to place amongst the Top B2B Agencies in the world is testament to the strength of our relationship and business model. Global B2B marketing is about combining the big picture with an eye for local detail, and the agility to scale response — this is where we’re different. And why we rank amongst the global heavyweights.”

In the U.S., MX is the second-largest independent B2B agency and the fifth-largest overall. This year’s standing makes us the only agency in the top 10 since the start of B2B Marketing’s U.S. report.

Bray Leino is the U.K.’s No. 5 B2B agency for 2024, and the only agency to spend 10 years in the top five.

Learn more about the power of Global Agility for B2B brands.