UX Research and Design

Users follow a guided journey or series of tasks, then complete follow-up quantitative questions, which help us understand how users navigate an experience.

Users step through a journey or series of tasks and get asked questions along the way, so we can gain insights directly from them.

We identify key places to offer two or more versions of content or variables to test our way to superior performance.

Recorded user sessions help us observe how users interact with the product in real time.

One-on-one user interviews help us understand their experiences, preferences and pain points.

User questionnaires gather specific feedback from a large number of users.

Heatmaps are visual representations of user interactions with a website or application, showing which areas are getting the most engagement (and which aren’t).

Focus groups are a way to gather feedback from several participants to research or test ideas.

Our competitive UX audit and analysis provides a strategic look at your competitors’ digital experiences. By examining their web pages and user interactions, we note competitors’ strengths and weaknesses, identifying areas where you can outperform them to provide a seamless and engaging user experience.

We’re steeped in the B2B purchasing cycle and the digital space, which makes us uniquely positioned to design any web design or application-based product your business needs. Our end-to-end process uses qualitative and quantitative research methods to understand user needs and user flows to build out wireframes, high-fidelity designs, prototypes and is supported by an iterative process that fuels continuous optimization.

We excel at organizing and structuring complex enterprise data and workflows into logical, easily navigable systems. By employing user-centered design principles, we create robust taxonomies and hierarchies that align with your customers’ mental models and business processes. Our information architects meticulously craft sitemaps, user flows and navigation systems that enhance findability and reduce cognitive load, even in the most data-intensive environments. We understand the unique challenges of B2B platforms, from intricate product catalogs to multi-channel sales cycles, and design a scalable information architecture that accommodates growth and evolving business needs.

CRO is a critical capability that transforms user interactions into measurable business outcomes for our B2B clients. We employ a holistic approach to systematically improve the performance of key conversion points throughout the user journey. By analyzing user needs and behaviors, leveraging heat maps, session recordings and testing, we identify friction points and opportunities in complex B2B funnels. We continuously iterate based on real-world data, to boost conversion rates in target areas such as demand gen, demo requests and other points along the complex B2B sales cycle.

Visibility in search results is crucial for B2B success. In B2B, the stakes are higher because the targets are narrower. You have to design to reach the right traffic to fill your sales pipeline. We go beyond best-practice SEO by uniting user-centric design and CRO with SEO to create digital experiences that not only delight users, but also rank well for high-value keywords and create high value behaviors. Our integrated team of UX designers, information architects, SEO analysts and content strategists ensure that site architecture, content hierarchy and URL structures are optimized for both users search intent and search engines.

Whether for your website, web app or a design system for the entire digital ecosystem, our UI design expertise transforms complex B2B interfaces into visually appealing, highly functional experiences. We pay meticulous attention to consistency, ensuring that design elements, interactions and micro-animations work harmoniously across your entire digital ecosystem and align with your brand identity.