Marketing Automation and Technology

Data is the fuel that powers automation, so we’ll make sure your database is prepared to support automated journeys. We address data segmentation and alignment, ensure outbound marketing readiness, determine data counts, and handle data supplementation or list purchasing if necessary.

Connecting your MAP to your website will enable you to get more data from web visitors, integrate them into nurture journeys, and manage them across the funnel — all automatically. We can implement webpage tracking codes, linking web behavior to specific contacts, or set up web forms and decide which assets to gate. And we can set up automated management and nurture programs for web leads, or help improve web conversion and data capture.

Setting up the right lead-scoring rules for journeys empowers you to send the best leads to Sales, and nurture the rest until they’re ready to buy. We’ll help develop scoring rules based on profile fit and engagement levels, revealing the right next steps for every lead.

Planning effective journeys takes serious thought work — and we can handle it. We’ll determine what content assets you already have, and which need to be created, plus how and when journey participants should receive information. And we’ll map journey rules to make sure everything runs smoothly.

Every successful marketing automation journey needs the right content to power it! Our digital- and demand-savvy creative team is equipped to create content that engages, educates and nurtures buyers: emails, landing pages, videos, long-form content, thought leadership, interactive content and more.

We’ll help get the right metrics from your marketing automation tool to measure journey performance and ROI. We go beyond the usual performance metrics to provide actionable insights, including sophisticated yet easy-to-use attribution-based reports and revenue analyzers.

When it’s time to prepare journeys for launch, we’ll make sure everything runs smoothly. We can help integrate sales-force automation platforms, incorporate social add-ons, deploy real-time personalization, set up complex flow rules and more.

Whether it’s a trigger campaign, a drip campaign or any other kind of automated journey, our team will make sure every stream gets up and running smoothly. After launch, we’ll continue to evaluate journey performance, identifying ways to optimize performance.