B2B Events Agency
Create an Unforgettable In-Person Experience or Virtual Event for Your Audience.
In-person or virtual events and trade shows are golden opportunities in the B2B event marketing space. They’re also a big investment, and now require even more creativity and coordination to conduct successfully. As a leading B2B events agency, we combine deep B2B marketing expertise, a thorough understanding of your business and event goals along with experiential marketing services to deliver impactful experiences that resonate with your target audience and deliver measurable results. Our event marketing expertise helps you maximize ROI and forge meaningful relationships with customers and prospects.
How We Get Results:
How We Can Help:
Pre- and Post-event Marketing
Email, digital, print, social and video marketing all work closely together to generate excitement for an event and keep the momentum going. Our comprehensive marketing services deliver event success from start to finish. We create targeted campaigns to build anticipation and drive engagement.
Post-event, we help you nurture leads and maintain momentum through strategic follow-ups and content marketing. Our team uses a data-driven approach to optimize every aspect of your marketing strategy, ensuring maximum engagement and measurable results. To measure the impact of our efforts, we employ advanced analytics tools that track attendee behavior, lead quality and overall event performance. Our post-event reports provide actionable insights, empowering you to quantify the success of your investment and inform future event strategies.
Event Production and Planning
Our in-house production team plans and executes live streaming and AV to engage in-person, virtual or hybrid events. We seamlessly manage and execute every aspect of your event. For in-person events, we coordinate logistics, AV setup and on-site operations. Our virtual events expertise guarantees smooth live streaming and immersive experiences that keep participants engaged, whether you’re hosting webinars or full-scale digital conferences. We navigate the complex moving parts so you can focus on connecting with your target audience and potential customers, and achieve business objectives.
Materials and Gifts Production Strategy
We deliver digital or physical leave-behinds, promotional materials, product information, and everything from small tokens to premium gifts that keep your brand top of mind beyond the event. Our creative team designs materials that not only look great, but also promote your brand’s value proposition.
Thought Leadership and Content Development
Events are excellent opportunities to further your thought leadership efforts. We’ve partnered with clients across all major B2B industries to develop themes, talk tracks and create presentation materials, keynotes and surrounding campaign support to position your thought leaders for success. Our content strategists ensure your message resonates with your audience and aligns with your overall marketing objectives. This approach helps establish your brand as an industry leader, driving engagement with decision makers.
Creative Booth Design
We craft show-stopping immersive experiences for B2B booths, from floor planning to surface design and video. Our partnerships with booth structural designers and fabrication companies ensure your booth’s functional needs align with your event goals. We focus on delivering spaces that not only attract attendees and potential customers, but also facilitate meaningful interactions and drive engagement.
Fast-moving, Powerful Event Marketing
Manheim Express had created a high-value Concierge Service with low awareness. The Viper Voyage put them on the map.
Driving Attendance to an Exclusive Customer Event
The most effective and rewarding way to grow a software company is to invest in the growth of your users. A high-touch, high-impact event builds both sophistication and loyalty.
vAuto NADA Marketing Program Drives Major Lead, Sales Increases
The Mx Group worked with vAuto to develop an award winning marketing program for their new product launch at NADA, the auto industry's most important show.
