e-Commerce

Modern B2B Buyers Expect a Modern Buying Experience.

Creating a modern buying experience for B2B buyers with e-commerce involves designing a seamless, efficient and personalized process that meets the expectations of today’s business buyers. An optimum experience leverages digital tools and strategies to streamline purchasing, enhance user experience and foster long-term relationships.

How We Get Results:

Embrace Disruption

e-Commerce can be a small or big disruption (and opportunity) for your B2B organization. We can help you architect a solution to accommodate complex pricing structures, legacy systems integrations and the change management it takes to bring marketing and sales together to co-create the new playbook for a CX that benefits everyone.

Know Your Customer Journey

B2B buyers typically have more complex needs, such as advanced user management, management of repeat and bulk orders, complex shipping and delivery requirements, and even purchase order generation. We do a deep dive to uncover insights that help your e-commerce platform cater to these needs without sacrificing usability or performance.

Learn by Doing

It’s a common belief that the B2B buying process is too complex to replicate online. Challenge accepted. We’ll work with you to figure out what crawl-walk-run looks like by translating the largest value actions for your customers into a development roadmap that gets you going.

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How We’ve Done It Before:

Zekelman

e-Commerce Moves the Metal

You can’t be the world’s most innovative steel manufacturer without an innovative e-commerce platform.

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How We Can Help:

Discovery

Discovery for B2B e-commerce needs to consider the needs of your target users and develop a clear understanding of business goals, and existing systems and workflows. A thorough discovery can include stakeholder interviews and workshops, current state analysis, customer and market analysis, functional, non-functional technical and personalization requirements, and compliance and security requirements.

Critical User Experiences (CrUXes)

CrUXes represent the most essential features of a product or service to ensure its success and effectiveness. Clearly defining the CrUXes leads to development of custom user stories, workflow design and UX / UI that fits your audience’s needs.

Technology Audit and Product Evaluations

We conduct thorough audits to better understand your business’s current technology infrastructure to help you evaluate the right e-commerce platform for you, or where improvements or optimizations can be made within your existing systems.

Change Management Workshops

Change management is something every organization contends with while undergoing a transformation. We unite business and technical teams to guide them through the complexities of launching an e-commerce solution.

Roadmaps and Phased Approach Planning

Roadmapping is essential for successfully implementing a B2B e-commerce solution. It provides a clear, structured plan that outlines the project’s direction, ensures alignment among stakeholders and allows for gradual implementation — minimizing risks and disruptions while maximizing the impact of the highest-value priorities.

Launch and Beyond

We can assist with brand and messaging development in advance of launching your e-commerce solution and provide continued performance, security optimization and maintenance to ensure it continues to perform for you and your customers.

Want to transform your purchase process?

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Related Resources

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