B2B Content Performance
Generating B2B Content Visibility, Engagement and Authority.
Understanding and improving B2B content performance is crucial to drive success in today’s competitive landscape. At MX, our content marketing experts deliver measurable results with personalized editorial and social media programs. We create data-driven strategies that ensure your content resonates with target audiences, increases brand visibility, and drives engagement and organic search traffic. Our comprehensive B2B content marketing strategy is what your business needs to achieve success.
How We Get Results:
How We Can Help:
Measurement Planning
Real-time dashboards empower your team to take the pulse of performance. With a comprehensive performance analytics approach, we review website and social media metrics, audience segments, engagement and performance over time.
KPI and Goal Setting
Defining objectives, key performance indicators and tracking trends over time provides valuable insights needed to make impactful changes to your content and marketing strategy.
Thought Leadership Index™
Our proprietary tool, the Thought Leadership Index,™ is the first of its kind to effectively and critically calculate the drivers of thought leadership and an organization’s thought leadership position compared to its competitors. Our Index analyzes your content effectiveness from various sources, refining strategies to enhance your B2B content marketing strategy and provide invaluable content marketing success.
Content Performance Score™ for Precise Measurement
Visibility is how discoverable and apparent your content appears to your audience.
Engagement is how interested and invested your target audience is in your content.
Authority is how credible and trustworthy your content is perceived to be.
Our Content Performance Score™ evaluates these metrics to ensure your content marketing efforts are on track and your brand achieves true content marketing success.
Refining Lead Generation Campaigns with Email Marketing Metrics
Effective B2B content marketing generates leads and nurtures them through the sales funnel. By creating high-quality content tailored to your target audience’s pain points, we generate leads and convert them into marketing qualified leads, leveraging data insights and website engagement. Email marketing is a powerful content tool for engaging your audience and increasing brand awareness. We continuously analyze email marketing metrics to refine your campaigns, ensuring your messages resonate with your audience and drive engagement.
Search Engine Optimization Refinement
SEO is critical to increase organic website traffic and improve your brand’s ranking on search engines. We continually monitor search engine performance to ensure your content is reaching target audiences. Our SEO strategies, including keyword research and content optimization, improve your content’s visibility and drive more organic traffic to your site.