B2B Content Creation and Distribution Agency
Build Authentic Connections Through B2B Content.
Marketing ultimately comes down to storytelling, and that requires a strong POV with your brand ethos embedded into every piece of content created. As a B2B content marketing agency, MX specializes in crafting stories that resonate with your target audience and drive engagement.
How We Get Results:
How We Can Help:
Feature Stories
The bread and butter of your content marketing program: informative, useful and SEO-friendly content that engages your target audience.
Visual Storytelling
We provide a full suite of content design services, from original illustrations to social content imagery to infographics, that help tell stories through powerful visuals. This enhances your content distribution and captures your target audience’s attention.
Audio and Podcasting
Let users take in your story wherever and whenever they like. Podcasts and audio content allow you to engage niche audiences and nurture loyalty.
Special Reports
We take a deep dive into a subject to highlight your thought leadership chops through original reporting and analysis.
e-Newsletters
Our content-led email program services span strategy, martech integration, content development and deployment — ensuring your content distribution strategy reaches your target audience effectively.
Magazines
We offer full-service print solutions that provide a tangible and visceral way to stand out from the digital deluge while allowing greater retention and learning.
Interactive Content
We can gamify, visualize and effectively demo complex B2B content in a way that keeps audiences engaged.
Social Storytelling
We start with strategy and include creation and execution of content built to stop the scroll on social media platforms. We craft social media posts that engage your audience — no matter their channel of choice.
Video
From scriptwriting to production and deployment, we offer full-service video solutions. Our in-house production team can execute live-action videos, one-on-one interviews, 2D and 3D motion graphics, complex product rendering and more.
SEO
We develop a strategy that enables you to truly know your audiences and be the one to provide relevant answers to their high-intent questions — without keyword stuffing.
Media
We can help pull in an audience beyond the reach of your owned media and earned media efforts. Through paid channels and organic channels, we drive engagement with audiences from various sources, including social media platforms, paid content distribution channels and search engine results pages.
Optimization
Our process doesn’t stop once we hit publish. We take an always-on approach to improvement, based on actionable insights found in performance analytics and key performance indicators (KPIs). Whether we’re using Google Analytics or social media analytics tools, we continuously monitor metrics and engagement rates to optimize ongoing campaigns, ensuring your content distribution strategy is always improving.
Global Thought Leader Inspires and Empowers With Content
An omnichannel, multi-decade content marketing program has helped PMI grow the size and impact of its membership base.
Content That Provides Real Solutions
Low employee engagement. High attrition rates. Malware attacks. Business buyers needed answers. Staples set out to position itself as a solutions provider and a thought leader in the worklife space.
Building Trust With an Experienced Audience
Registered investment advisers are passionate about what they do — and want to learn from each other. An omnichannel content program helped spark conversations and facilitate knowledge transfer.
