B2B Community Design

Empower Businesses to Network and Grow.

Building a B2B community where customers, prospects and those allied to your field can engage and interact can significantly enhance loyalty to your brand. A nurtured community, whether in-person or online, enhances customer engagement and provides valuable insights into customers and industry trends.

How We Get Results:

Creating a Plan and Place for a Thriving Community

We identify strategic ways your brand can bring people together, such as education, information sharing, collaboration and networking. We’ll determine the right venue or platforms to foster that community — online, in-person or a combination — and create incentives like exclusive content or networking opportunities to get the community off the ground.

Comprehensive Support

Our team will support you in the ways that you need. We can craft dynamic content for a live or digital event or build an online customer platform to bring users together to share and learn. No matter the task, our goal is always to create enriched experiences that spur community participation.

Leveraging Community Insights

We understand communities aren’t just a place for customers and prospects to engage, grow and learn. They are also a way for you to learn by deeply engaging with the people most influential for your brand. We can help you capture valuable insights from online communities or Voice of the Customer research at events so you can continue to strengthen community value and overall marketing strategies.

How We Can Help:

Building Online Communities

Selecting the right platforms is crucial for online community building. Our team can help you choose the best place to foster your community, using where your target audience is most active and comfortable as our guide.

We design web and mobile applications that seamlessly integrate your brand into your customers’ daily lives, extending beyond traditional marketing and commerce to become an essential part of their routines. We might leverage or build social media groups, online forums, dedicated apps or community management tools to host and manage interactions.

Our team looks for opportunities to leverage social tools like user chat boards to help community members discover and communicate with each other, and we explore the use of gamification strategies to foster deeper engagement and create a more dynamic, interactive community experience.

Event Planning and Promotion

genda to creating dynamic content to maximize attendance and engagement.

We’ll help you enhance your events by considering a range of interactive opportunities like breakout sessions that encourage peer-to-peer connections, build community and associate your brand with facilitating valuable industry relationships. We’ll help you spotlight customer success stories through case studies, testimonials and interactive demos to further engage attendees.

Post-event, we’ll support you to maintain interest through online groups, forums or follow-up webinars allowing attendees to continue conversations, share resources and stay connected with peers and your brand.

Social Community Building

We can transform your social media platforms from mere publishing channels into vibrant spaces for engagement. Our team will develop brand ambassador programs to activate a broader range of your organizational leaders and subject matter experts on social media. We’ll craft compelling content designed to spark meaningful interactions, along with activations and promotions that draw your audience into your social spaces and foster deeper connections.

Content to Fuel Community

We’ll help you craft dynamic, high-quality content to keep community members engaged, sparking lively discussions in-person or online. From audio to print to social storytelling, this content isn’t just filler — it’s informative and relevant, offering value to members and making your brand a go-to resource for knowledge and insights.

Our team will help you determine where your audience likes to consume content and their preferred content types, ensuring your content reaches and resonates with your audiences — building and growing a community around your social channels, website and other digital platforms.