B2B Telemarketing Services

Supercharge Your Demand Gen Efforts.

Unlock the power of direct communication with our specialized telemarketing services. Designed for B2B companies, our solutions ensure every call is a step toward a stronger relationship, verified data and valuable leads. Engage your audience, qualify prospects and drive business growth with precision and professionalism.

How We Get Results:

Targeted Calling Strategies

Our calling programs support, augment or offer overflow capabilities for your marketing, customer service and sales teams. From messaging development to data acquisition and segmentation, our services are integrated with existing processes and activities, whether for your teams, our teams or other parties in your sales, marketing or service stacks. Know that you’re in experienced hands — our custom call guides and strategies are based on more than 25 years of B2B telemarketing experience.

Compliant, Data-driven Audience Building

We reach out to deeply researched, high-potential response audiences — we never “cold-call” — and follow personal privacy and calling regulations, honoring “Do Not Call/Market” statuses. These audience lists can be merged into your technology stacks for real-time status updates or audience appends or deletes.

Professional, Flexible Feedback-driven Agents

We work with professional telemarketing agents who are courteous and pick up training fast, and we use call recording and “test” calling to provide agents with continuous feedback. Our calling resources are based on program objectives — not a one-size-fits-all approach — utilizing nearshore and offshore resources that match your targeted audience’s location.

Measurable Outcomes and Actions

Our ongoing program reporting and tuning helps us ensure our telemarketing agents are delivering the intended results. Our solutions create detailed platform reports for every call — no matter what — and use structured and open-ended agent note capture to provide additional insights and discussion nuance to agents. Data from our telemarketing programs can be integrated directly into your MarTech and Analytic systems.

How We Can Help:

Inbound and Outbound Call Centers

We work with inbound call centers with flexible staffing and routing, plus voicemail or call-back options. Our outbound call center partners engage your audience with verified caller ID and client-specific numbers aligned to area codes and company prefixes.

Contact Database Building and Verification

Our team doesn’t just help you build your database — verifying and acquiring contact and qualifying company data — we help you keep your contact database clean, updating records to append or delete contacts. We also offer support for pre-campaign calling to verify details for direct mail and advertising campaigns or events.

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Lead Generation and Lead Qualification

We help you determine which prospects are really ready for a follow-up from sales, keeping your experts focused on high-potential contacts. Our lead generation and lead qualification services are based on your sales goals first, followed by your marketing qualification status. We use “hot routing” to connect your high-intent leads to dedicated sales reps and offer expert support for setting appointments.

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Market Research or Specialized Interviews/Surveys

Our team gathers valuable market data through thoughtful and structured telephone surveys, offering support for “instant” polling or pre-scheduled surveys and questionnaires. We can also help with sales follow-ups, gathering insights about prospects’ experiences that can help you improve sales processes.

Tier1 Customer Service

We can connect you with the right resources to help with overflow for Tier1 customer service calls, routing calls appropriately. Our team can also assist with customer announcement or upgrade campaigns, helping you announce new product launches and features to encourage prospects to learn more.

How We've Done It Before:

US Cellular

Driving B2B Demand for a B2C Business

Existing awareness in the consumer space can help a brand connect with business buyers – but only if they feel seen and heard.

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Ready to use telemarketing to increase sales?

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Related Resources

Article

Don’t Miss this Call — Add Telemarketing to Your Mix!

eBook

Telemarketing — A B2B Marketer’s Secret Weapon!