B2B Market Segmentation

Unlock Your Market’s Potential with Precision Segmentation.

In today’s competitive B2B landscape, understanding your market is critical to success. Our market segmentation services provide the insights you need to target the right audience, enhance your marketing efforts and drive business growth.

How We Get Results:

Comprehensive Data Acquisition and Research

Our team uses advanced tools and technologies for data collection. And we don’t just conduct thorough market and competitive research once — we regularly update and validate data sources so you have the most up-to-date information.

Market Segment Analysis and Expertise-driven Insights

We leverage industry expertise to analyze market trends and consumer behavior, ensuring accurate data interpretation while delivering actionable insights to shape your market segmentation strategy and drive strategic decisions.

Detailed Market Segments and Target Personas

Our team identifies and defines your key customer segments, making sure to fine-tune inputs to our persona process based on firmographic, demographic and psychographic data. We then customize marketing segmentation strategies to meet the specific needs of each of your customer segments and target audience.

How We Can Help:

Tailored Solutions for Your B2B Market Segmentation Needs

Audience Analysis

We take the time to gain a thorough understanding of your target audiences with our comprehensive analysis services — making sure that you meet your audience’s specific needs.

Sales and Marketing Alignment

By evaluating intra-organization needs, we ensure market segmentation and prioritization serves both your marketing and sales teams.

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Market Opportunity Identification

Our team identifies untapped market segments and growth opportunities with precision, helping you discover new ways to expand your reach in the market.

Competitive Benchmarking

We analyze your competitors and position your brand effectively in the market so you stay a step ahead and maintain your competitive advantage.

Custom Market Segmentation Solutions

Our team develops segmentation models that align with your specific business goals, helping you drive business growth where it matters most.

How We’ve Done It Before:

Tempur Sealy

ABM Program Identifies & Creates Best Opportunities

The Mx Group worked with Tempur Sealy to develop an ABM program that determined key accounts to pursue and created collateral materials to close more deals.

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Ready to unlock your market’s potential?

Let's talk about market segmentation