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Looking to get started with an ABM program or assess and evolve your current program?

Building on our seven step process, our ABM Evaluation Guide defines a set of specific evaluation criteria at each stage to help you organize key decisions and priorities.

The guide will help you:

• Learn: Help your team put shape around the activities that can and should be done.
• Benchmark: Identify the activities you have already engaged in and score your level of current effectiveness in these areas. This information will help clarify the “state of the state” and will shorten discovery cycles later.
• Prioritize: Identify activities that you have not engaged in and score how important you believe they are to your organization. This will help clarify what needs to be done and shorten scoping cycles.
• Compare: Have different leaders from your sales and marketing teams complete the worksheet independently to gain an understanding of how they assess the current state and prioritize future activities and needs.

Download our evaluation guide to help plan and optimize your ABM program.