A Quick-Hit Guide to Social Storytelling

For most marketers, tips on how to “engage your audience on social media” get glossed over just as much as the posts themselves. That’s because getting it right often means different things in different industries — what sells Nike apparel doesn’t sell lead pipes. What works in B2C marketing may not work in B2B, with its sophisticated network of global partners. There is one tactic, however, that does engage all audiences across social media — that’s storytelling.

Storytelling answers the fundamental need for human connection. It raises the emotional stakes that foster empathy and create community.

The secret is in the narrative structure of a story that makes it easier for our brains to retain, recall and even reshare. Stories are part of our DNA.

Tap into the power of storytelling for your brand.