2025 Forrester Report

Are you ready to stop guessing and start knowing in your B2B marketing efforts?

Forrester’s 2025 report “The State of B2B Marketing Measurement” unveils the critical gaps holding back many B2B organizations. Discover how you can overcome these challenges and leverage data to drive real results.

Inside the report, you’ll discover:

• Why only 3% of B2B organizations consistently use data to inform their decisions 
• The key factors preventing marketing leaders from fully trusting measurement and analytics 
• How to prioritize metrics that demonstrate immediate business impact, proving marketing’s true value
• A Value Balance Framework to assess the distribution of your dashboard metrics
• Strategies to align your metrics with the realities of B2B revenue generation, where existing customers often contribute the most

This report is your guide to:

• Making informed decisions that drive pipeline and revenue
• Optimizing your marketing strategies for maximum impact
• Demonstrating the ROI of your marketing investments